Well its now time for the PepsiCo, as they bagged the cash rich hyper IPL, Now everybody calls it Pepsi IPL. Soon we will of commercial promoting the new tag Pepsi with IPL. Coca Cola has been on top till now in the brand positioning, but now it seems they will face the toughest competition.
IPL title sponsorship have definitely change the PepsiCo Brand value in the next five years, especially in the red hot summer!. We have to keep on watching as how the Real Buyers of Soft Drinks changes with the new formula of PepsiCo.